For those of you thinking about launching a home fragrance collection, don’t forget about those reed diffusers! Because of their soot-free, no-burn, high fragrance and pretty looks, it scores high on those who want to add a touch of beauty and fragrance without the candle-burning anxiety. Here are several ideas and concepts on reed diffuser packaging. Things to consider are:
1. do you want the product inside the box to show? or are you ok with no windows?
2. what style and colors appeal to your market audience?
3. do you want a unique shaped box and bottle?
4. how long are your reed sticks?
5. have you written your “romance copy” for the front and back?
6. are you adding any decorative elements on your package (wax seal, ribbon, charm etc.)

One of my current projects involves packaging design and branding for a perfume line with hints of nostalgia, so I am totally obsessing over vintage perfume labels. Besides browsing the net and bookstores, I’m also taking some trips to the antique malls next few days (hopefully it won’t result in too much spending! lol).
Here’s a collection to get you inspired and I hope to add more… Enjoy the brilliant art, typography and layouts!