I admit, I’m not a big coffee drinker, BUT, being a packaging designer, I love everything about coffee packaging and related components. I have a collection of printed material from Starbucks. I figured why not do a post about coffee packaging?!
Now, if you are in the market to create your OWN coffee brand or are working with some kind of private label program, remember, to do your research on HOW you want to position the coffee brand, how you plan on marketing/selling it and what price point you want to sell it for. All these are important factors that will play into designing the look for your coffee package.