Clients, (especially those releasing new brands or launching a new business), are always asking me about how they can get on page 1 of Google and other search engines. The answer has always been, well, it’s simpler to get on page 1, than it is to stay on it. In this article, I am going to address methods you can employ to get better page rankings and make it better over time, so that, one day you can get on page 1 of Google.
I also want to add that the methods here must be used on a constant basis. Don’t expect to see quick results or any results if you just want to put in 1-2 weeks of work. Building your online empire is like building a retail store from the ground up. Get smart, get consistent and be generous with your information and search engines will start to love you.
Content:
You’ve probably heard this before (or not), but to get great rankings, you have to have great content. Rich, informational content that is full of great keywords and links. Pay attention to the content on your website, your blog, your tweets and Facebook.
Your Website:
Before, websites were just places of static information. Today, websites have become more than that. Attach a blog page in your website where you can add articles, hence making your website more dynamic (plus, people are more likely to visit your site if your content is more dynamic).
Your Blog:
This is the firecracker. A blog, these days, serves as a great tool to dispense information about your products, services, related products, industry information, changing trends, useful links and more. Blogs work especially great if you’re in a business where the industry is popular already (food, travel, beauty, health, legal, entrepreneurship etc.). But worry not, if you feel you’re in an odd industry no one wants to read about, try starting a blog about something related.
Your Page Titles:
Make certain your web person titles your pages well using short keywords to describe the essence or product/service/location of your business (some pages just need the purpose of the page. Example, “Contact Us | Company Name”).
Blog Titles:
Make sure you title your blog posts well.
Linking:
This can be a little confusing at first, but the key is, have lots of great links from your site to other sites. This is the age of shared information, so don’t hold everything back! Give and you shall get.
Also, link your internal pages back and forth.
Facebook & Twitter:
Having an active FB and Twitter account with relevant updates can get people clicking and linking to your website or blog! It’s all part of building your online empire.
The bottom of the line is the more your share, the more you link, the more YOU will get people clicking and linking to your site. THIS clicking and linking is what search engines love because it shows them your site is popular and active. I’ll say it again, get smart, get consistent and be generous with your information and search engines will start to love you.
Have a question or comment? Post here or send me an email at mili@launchprivatelabel.com
Mili Suleman is Owner and Lead Designer at LAUNCH Private Label, a branding, packaging, and marketing studio in Dallas.
