LAUNCH Private Label

New Luxury Beauty Packaging: Shea Touch skin care

mili — Sat, 08 Jun 2013 00:45:11 +0000

We did some new label design and packaging for Shea Touch, a long time client, as they launched their higher-end skin care line for international and local markets. Besides being amazing products, Shea Touch also supports communities in Chad, Africa by offering women a productive channel of employment and getting raw shea butter straight from the source. Congratulations Shea Touch on the launch of your new line!

India Inspired Bath Body Packaging and Label Design

mili — Tue, 14 May 2013 04:47:10 +0000

Couldn’t help but share these amazing Indian inspired packaging and label designs for bath and body products. Apply this aesthetic in small doses for the American market and you will still have a winner.

Product Sourcing & Sourcers… things to consider

mili — Tue, 23 Apr 2013 02:03:33 +0000

My home base is Dallas, Texas, but I do product sourcing & product development for my clients all over, especially in India. So leather, paper, textiles, home goods, beads, accessories… all fair game. Product sourcing and development is not rocket science by any means, but it’s definitely an art. Here are some things to consider when working with a sourcer:

1. Location, location, location: Find out where your sourcer is located and where his/her base office is. Then ask about the regions they specialize in and how often they travel there. Of course this depends on whether actual location sourcing is important for you.
2. Cultural and language fluency: Is your sourcer fluent in various languages? Is he or she well traveled with a level of comfort with various cultures? Language and cultural knowledge is vital if you’re looking for a sourcer who is negotiating for you also.
3. Market knowledge: Is your product sourcer well aware of the trends in YOUR market? If you choose a sourcer who is located in another country, they may have the contacts, but may not “get” your market trends. It is important your sourcer offers you the best of both worlds. Caution that many will tell you they do that, but really check and see their background knowledge.
4. An eye for design: Not all product sourcing and sourcers are equal. Some have a high level of “design eye” and some may not be able to grasp what you’re looking for. Ask him/her to send you some inspiration pics from google regarding the product you’re looking for… this will give you an idea of their level of design eye.
5. Negotiations: Your product sourcer will most likely negotiate for you. If that is the case, find out their commission upfront. Honesty is the best policy. You want someone who will be open and forthcoming with you. Again, use caution and gauge your comfort level. Trust comes in time, but your gutt will guide you.
6. Samples: Ask your sourcer about any base fees, per diem fees, travel fees and sample fees.

LAUNCH Private Label does product sourcing and development for home and fashion finished goods, accessories, textiles, fabrics, paper, leather and more. Nothing is out of our realm of sourcing. We are based in Texas and source in India.

India Inspired Packaging for Beauty Products & more!

mili — Thu, 28 Feb 2013 20:21:17 +0000

I admit… ever since my trip back from India (after 10 years!), i have become obsessed with my roots, the amazing creativity, colours, energy and spirit of India. I need some masala chai right now! lol
I hope you enjoy this curated collection of indian inspired packaging….

Carol’s Daughter: Lessons in Branding and Product Development

mili — Mon, 21 Jan 2013 14:39:14 +0000

Carol’s Daughter has been around for almost 2 decades according to their website, but for some reason it has recently been more prominent. There could be several reasons for that– they updated their packaging and created a visual brand for themselves that wasn’t recognizable before, they got a lot of great press recently, years of their work has been culminating and it has reached it’s high point recently.
Whatever the reason for it’s recent surge on the market, let’s discuss what they have done right in terms of branding and product development…
1. Clean, simple logo + well designed labels:
Notice how their logo is so simple but has flair as well. It’s not a cheesy, outdated, over-used font… it’s a just the words Carol’s Daughter and it is SMALLER than the product name on the labels itself. So many times clients will request this crazy logo and they want it bigger than everything else on the label. That’s the first sign of a novice product line.

2. Finishing of labels:
The labels are professionally printed with vibrant colours and a satin finish. Gloss labels are so yesterday… the only place you should be using them is on daily consumer products like shampoos at Walmart or supplements. If you’re building a brand that is not meant for Walmart, use labels that have a good finish. Yes, they may cost a tad bit more, but it’s your name and brand on the line… build it right from the start.
3. Gift sets:
Carol’s Daughter thinks about their target market and its needs. They build gift sets for you so it’s easy to introduce your friend or sister to the brand. They make it EASY for the customer. Gift sets don’t cost more, so you have to eat up the price of packaging, but it’s a great way to build sales at seasonal times. I’m not sure if they really add the pouff in the package, but it’s nice if they do.

4. Developing campaigns on their website:
Their website homepage has banners that rotate and each slider is designed well with a beautiful product shot and the offer or product information. This is a great marketing strategy and all good brands do this. Make sure you build off these campaigns and develop other additional web and print-related materials. Make sure the SHOP NOW button is prominent on your homepage sliders.

5. Collaborating with strong partners:
Carol’s Daughter collaborated with Disney’s Princess Frog to release a special collection. This is a strategic partner because its audience is kids. So now, moms can buy Carol’s Daughter for their little girls. Genius! Expand your market by co-branding with a strategic partner. Make sure you have an agreement in place so there is a solid understanding of what each one is doing and the purpose.

I hope you have enjoyed these useful tips… as consumers we often don’t think about these things, but as an entrepreneur you need to be savvy and invest in your business. Don’t cheap out on your investment. Remember, start right and you will save money, time and energy in the long run.

A Kate Spade Color Bonanza!

mili — Fri, 11 Jan 2013 05:01:06 +0000

I am clearly going through a Kate Spade phase… all that bubblegum pop, bright & bold colors, all those shiny, happy, people… puts me in a creative spell. This kind of inspiration is great for anyone involved in producing products, developing any kind of collections irrelevant of industry. Take your inspiration from everywhere! Enjoy!

Holiday Boxed Gift Packaging… making an impact!

mili — Fri, 21 Dec 2012 04:10:01 +0000

Packaging needs to make an impact, especially during the holidays. Large brand names will invest months with their creative departments to design and develop the right outer packaging – boxes, bags, customizing every detail of it to reflect the brand. Here is a collection of my favourite holiday boxed sets for 2012. Enjoy!

Branding, Product Development and Launch Guide!

mili — Tue, 04 Dec 2012 19:48:10 +0000

We have written a special, jam-packed guide to helping you create a successful brand – this is the kind of information most entrepreneurs wish someone would have told them prior to launching their brand.
What all can you find in this guide? Check out the contents page below to see what all you can learn. Email me at mili@launchprivatelabel.com to get your copy today!

Soap Packaging Design Ideas 2

mili — Fri, 30 Nov 2012 02:43:30 +0000

Since the first post on Soap Packaging Ideas was a smashing hit, I decided to do another one that has some amazing, creative work. I want to especially bring light to the details… look at combining other elements like fabric, layering techniques, and such. More importantly, remember that most times soap is soap… but it’s the details that matter!

What Goes Into a Label Design?

mili — Tue, 30 Oct 2012 01:01:43 +0000

There are many things to consider when looking to hire someone to do your label designs, besides straight up pricing. I always tell potential clients that cost should never be your first consideration if you are looking to create a “brand” and “look” for something that will become an essential building block for your business and products.
When it comes to pricing, you will find low, medium and high pricing out there. Remember an agency will give you a lot more in terms of process and quality, if you can afford the thousands. Remember to handle your expectations – like anything else, don’t expect a Benz if you can afford only a Kia (and vice-versa). From a designer’s perspective, let me explain a little more about what really goes into designing a label…

1. Research – the very first thing a good designer does is ask for what a client likes, doesn’t like, and then researches himself/herself the market competition in that product category. Personally, I also supplement market research with books, magazines and the internet.
2. Creative Concepts – after the research, i start to develop the color palette, the design elements, seeing how the logo looks and fits. I like to do 3 different concepts if the client’s budget can afford it, because that gives them a good variety to pick and choose from. They also have the ability to pick what they like from each one incase they want to do a hybrid.
3. Finalizing Design & Copy – After this comes the part of putting everything together, and let’s not forget the “romance copy.” Romance copy is the text that brings out the essence of the product.
4. Multiple Products – What happens there are multiple fragrances and products? A good designer must plan for versatility and multiple fragrances or flavors. Even if the client doesn’t have multiple products now, the designer must air towards the side of caution and leave room in the design and color palette for other products.
5. Handling Changes – Even the most talented designer will come across changes that need to be made. Some clients are organized and will send changes to be made in one-go. Others (well, aren’t the most organized! lol) and submit several rounds of edits because they have a hard time visualizing something until they see it.
6. Project Management – Through this entire process, the designer must handle client expectations and educate the client to the best of his/her ability.
7. Printing – I always have sources ready that can do any label printing, and I handle that for all clients.

I hope this gives you a little more of an idea of what goes into the process of designing labels. Make sure whoever you hire as your designer has the experience, pricing and business smarts that match your business standards.