Couldn’t help but share these amazing Indian inspired packaging and label designs for bath and body products. Apply this aesthetic in small doses for the American market and you will still have a winner.
I am clearly going through a Kate Spade phase… all that bubblegum pop, bright & bold colors, all those shiny, happy, people… puts me in a creative spell. This kind of inspiration is great for anyone involved in producing products, developing any kind of collections irrelevant of industry. Take your inspiration from everywhere! Enjoy!
Since the first post on Soap Packaging Ideas was a smashing hit, I decided to do another one that has some amazing, creative work. I want to especially bring light to the details… look at combining other elements like fabric, layering techniques, and such. More importantly, remember that most times soap is soap… but it’s the details that matter!
For the next couple of weeks, we’re going to dive straight into the world of creativity development – more specifically, how to take those ideas you have bouncing around in your head and make them a reality! At LAUNCH Private Label, we’re here to help every step of the way. But before we help you take that concept to market, you need a bright idea! Here are some suggestions on how to get those creative juices flowing.
No matter how it may seem, creative talent doesn’t just show up overnight – it needs to be nurtured. Everything takes practice. Just like artists need to fill sketchbooks before they come up with a Mona Lisa, photographers take reels of film before achieving the perfect shot, or writers fill pages and pages in their journals before they write a Hamlet, everyone needs to do those everyday things to stimulate their creative talents. To come up with that perfect idea, you need to train your mind to think like creatives do.
Here’s some tips on little things you can do, every day, to get your ideas flowing.
Good luck, and get creative!
By: Sarah Kofoed, Social Media Assistant, LAUNCH Private Label.
Want to reach me? Email me at email@example.com
Trader Joe’s is famous for its fun packaging (and foods!), so since they just opened up a new Trader Joe’s in Plano on Preston Road, I made a field trip with my trusty camera in hand! I’ve barely been inside one since I lived in Connecticut (about five years ago)…it was time to experience it again.
So many of their goods are sold as their OWN brand (aka private labeled for Trader Joe’s), but they found cute ways of packaging them differently. My favorite is the little touch of just slightly changing the logo to “Trader José’s”, “Trader Joe San”, “Joe’s Diner”, etc depending on what country of origin or style the food is. It’s a cute way to spruce up their label but still keep it recognizable from product to product!
Notice how they also create a whole new look for different product genres (the wine accompaniments are elegant looking, the mexican foods are bright and fun). They use different fonts and different design elements to create a familiar visual experience in each category so we can recognize these looks; YET, they are eye-catching and simply fun! Here are some examples, plus some general package designs they used that caught my eye…
I admit, I’m not a big coffee drinker, BUT, being a packaging designer, I love everything about coffee packaging and related components. I have a collection of printed material from Starbucks. I figured why not do a post about coffee packaging?!
Now, if you are in the market to create your OWN coffee brand or are working with some kind of private label program, remember, to do your research on HOW you want to position the coffee brand, how you plan on marketing/selling it and what price point you want to sell it for. All these are important factors that will play into designing the look for your coffee package.
The candle or home fragrance market is highly competitive, BUT, if done well, there is lots of moolah to be made. The packaging design and the way in which you box the candle is crucial. Starting with the candle itself, will you use a glass or metal container? Will you offer sizes in your candles… make sure you can find appropriate sizes in the type of glass jar or container you find. You don’t want all your containers looking different; at the same time, you don’t want all the sizes having the same looking container either. Now, as far as accessorizing the container, are you going to finish it with a charm? Or perhaps some twine with a booklet tied to it? The booklet can hold the “romance copy” or a short story about your company. Any printed mini booklets must be designed in accordance with the brand to make sure the essence of the brand is flowing. What about the paper labels around the candle or are you printing a pattern or your logo directly on the glass? Are you planning on using a sleeve with something printed on it? And then let’s think about the exterior packaging. Are you printing on a regular SBS box? Or do you want something more natural looking like a kraft box? Maybe you want to go out of the box and use something like a burlap bag? Additionally, bows, ribbons, stones or crystals can be used on the box. The options are endless!
LAUNCH Private Label has helped many clients design and package their candle and home fragrance brand. Contact us for a quote on design, marketing or consultation.
I love those online versions of magazines (although it took a little getting used to). Brand Packaging magazine came out with a great article by the creative director at Method– the great looking line of household products most seen in Target. Here is the brief:
1. Working together as a team- at Method they collaborate and work together even though the product categories may be different (handwash, laundry etc). This is how a brand goes from good to great.
2. A different kind of focus group- Method does not employ the “sitting behind a glass case & point to the most attractive package” kind of focus group. They meet with consumers and get into the nitty gritty about what they really want from a good household product.
3. Talk to the experts- At Method, everyone is an expert in something. In talking to their laundry formulation scientist & seeing his scribbles and diagrams, they struck the idea of the “apparatus” looking bottle for their detergent.
4. Get inspiration from other designers- Keep expanding your horizons by keeping abreast of other designers’ works, fashion, food, television, books and more. Nothing is more inspiring than delving into the vast world out there. Sites like FFFFound! help archive all these great clippings.
5. Give your brain a rest- Even the creative director at Method has her outlet for mind rest– Tod Chef and the Food Network! Don’t be scared to let those cells rest and divert your attention. You will come back with a fresh outlook.